Fazil Shersha
The Dreamer
“I’m the big-picture one, always chasing the ‘why’ behind what we do.”
Loves early morning ideas with black coffee
Thinks in sketches and margin notes
Believes in learning faster than talking
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The heart behind .CO
We’re not just
building a brand.
We’re building a
better tomorrow.
Two founders. One vision.
Countless coconuts.
Our story
From a shared dream to .CO
We grew up surrounded by coconut trees, coastal winds, and a deep respect for nature. .CO began with a simple question: could the coconut products we already loved feel more thoughtful, useful and beautifully made?
We set out to build a company rooted in honest ingredients, conscious choices and the communities that make every coconut story possible.
Real IngredientsNo shortcuts
Conscious ChoicesFor people & planet
Community FirstBetter together
Meet the founders
Afsala Muthali
The Realist
“I make sure the dream turns into something real, thoughtful and usable.”
Loves details, lists and a good cup of tea
Thinks with empathy and acts with purpose
Believes kindness is a superpower
Ask us anything
The “Unfiltered”
Founder Q&A Wheel
No boring questions. Just the real, raw and sometimes hilarious truth.
What was our first business fail?What’s the silliest fight you still laugh about?What made you start .CO?Dream travel destination?Who said ‘I love you’ first?One habit the other can’t stand?What would you do if .CO never existed?What’s our biggest mistake?
Your question
What was our first business fail?
Fazil’s answer
We ordered far too many prototype jars before we understood what people actually wanted. It taught us to test small and listen early.
Afsala’s answer
That moment made our process better: test, learn, adapt—and never become too attached to the first version.
Our journey so far
Milestones that shaped .CO
2020
The Idea
Countless chai conversations and coconut daydreams.
2021
First Step
Left our comfort zones to chase a beautifully unreasonable dream.
2022
First Product
Created our first coconut water prototype.
2023
Growing Roots
Found our community and sharpened the purpose.
2024
Going Wider
Expanded the product world and the ambition.
2025+
The Future
More coconuts, stories and useful impact ahead.
What drives us every day
Purpose Over Profit
We build for impact, not just income.
People First
Our team, farmers and community.
Honest & Transparent
We keep it real, always.
Better Every Day
Small steps, meaningful change.
In our own words
We don’t have all the answers. But we’re showing up, every single day.
— Fazil & Afsala
“The best part of this journey is that we’re doing it together.”
“We want .CO to be more than a brand. We want it to be a movement.”
Behind the scenes
Life at .CO
From brainstorming sessions to product tastings, we love every honest, messy, useful part of it.
